Annual study shows that when it comes to picking which brands they want to shop with, consumers say that sustainable packaging is a crucial factor.
Sustainable packaging is more likely to gain shoppers than any other environmental factor.
When asked what environmental factor would make them most likely to shop with a brand:
- 47% said sustainable packaging
- 28% said ethically sourced products
- 17% said natural/chemical-free/plant-based products
- 9% said fuel-efficient transportation methods
The full study is available from Dotcom Distribution.